Bike for Brains

So Tim Wild’s copywriting made my attempt at the first company-wide email sound a lot more professional, if flexing the truth a touch for effect. Normally, we do not get a response until the third email that goes out in April, but this has already raised over £200 in a day!

Here it is.

Hello folks,

Important feel-good charity news: 

Think Big

We believe that everyone should have access to education.

Start Small

Girls have as much right to an education as boys. Ten years ago, I started working to provide access to a secondary education for girls that are denied that opportunity. We began with a small group of seven girls from the Berber communities of the High Atlas Mountains in Morocco, and the project has grown and grown.

Fail/Scale Fast

Since then, the first seven are currently studying at university and we have scaled up to providing education to over 200 girls at secondary school, as well as help with electricity, refuge collection, recycling, the provision of ambulances and a hearse for the communities of the Three Valleys.

BT

Bike Transformation. (I’m here all week. Try the veal.)

For the fifth year in a row, we are holding the Marrakech – Atlas Etape at the end of April.  It’s a 140km bike ride up a 10,000ft mountain and back again. In one day.

What’s it got to do with me?

Tim Wild and I are representing R/GA – but we’re looking for (idiots) spirited adventurers to join us. 

Or, take the easier route and just sponsor us – via this convenient digital platform here: www.justgiving.com/Tuffcall2017   (This is the least irritating request we’ll make, by the way. Pay up now, the emails stop. Avoid us and there’ll be videos, pictures, emotional blackmail, actual blackmail etc. 

Here’s why:

‘Education is the most powerful weapon which you can use to change the world.’ (Mandela)

 

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